This brand was built by an Army and police veteran — and a kidney transplant survivor — who knows firsthand what it means to fight, endure, and keep standing when the odds say you shouldn’t.

We are not here to sell clothing.
We are here to build a patriotic culture and a brotherhood of veterans, first responders, tradesmen, and unapologetic Americans who are sick of being pushed aside, talked over, and told to stay quiet.

Our shirts are armor.
They represent service over comfort, grit over excuses, and loyalty over popularity.
We stand for the men and women who protect, build, and defend this country — and who refuse to let their values be erased.

This is more than apparel.
This is identity.
This is unity.
This is American pride worn loud.